When you need to get something done, there are only two ways to go about it. Do it yourself or have someone get it done. When you are short of time, cannot get to the work location, don’t have the skills or tools to do the work, or simply don’t… [More]
Breaking Down Silos
In planning a promotion campaign, a retailer needs to determine what products would be offered, their price points, campaign duration, special sales terms and conditions, and store locations. These are customer-facing tasks. There are many other tasks. The buyer needs to source products, negotiate price with suppliers, determine purchase quantities,… [More]
Is Your Business Positioned to Excel?
Where does your business fit in this diagram? Examine the suggestions in the table below and see what opportunities are there for you to raise the bar.
Connected or Leashed
Bill Gates said in 1991, “The internet is becoming the town square for the global village for tomorrow.” 22 years later, over one-third of the world’s population use the internet. He is a visionary. Many of us are connected 24×7 via a powerful “computer” in our pocket. This is in… [More]
How to Formulate Strategy
Connie outlines the 6 steps for strategy formulation. This is part 3 of the 3-part podcast series on strategy.
Why is Strategy Important?
Strategy serves as a beacon for a business. Connie explains why it is important. This is part 2 of a 3-part podcast series on strategy.
What is Strategy?
Connie defines what business strategy is. This is part 1 of a 3-part podcast series on strategy.
The Dangers of Complacency
Complacency is self-satisfaction. It is the result of a successful track record that spurs confidence. When a business is complacent, they are exposed to the following dangers: Settle into a rut of out-dated practice—People become very good at doing the same routine the same old way. They continue to follow… [More]
The Leap to a Strategic Future
Enter the address for a store in Google Maps and it returns a map for the vicinity with a red bubble highlighting the exact location of the store. If you need directions to get there, you enter your starting point. Google Maps provides two or three suggested routes and the… [More]
Ceding the Slogan “Don’t Leave Home without It”
It was 38 years ago that American Express successfully launched the “Don’t Leave Home without It” campaign to promote its credit card. The campaign was so successful that it built a premium image for its card in consumer’s mind. Today, the slogan may be better suited for the smartphone. According… [More]
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To maximize business results, call Connie at 604-790-1220 or email us today!