3 Ways to Accelerate Business Success with Customer Feedback

As part of the strategic planning process, I conduct customer interviews to gather feedback on satisfaction with the products and services delivered, key success factors and future positioning of a business. The conversations are revealing. Customers are delighted to be consulted. They are open to share how they utilize the… [More]

Looking Forward

As the year comes to a close, many of us take the time to reflect on the accomplishments for the past year. There would be moments of joy, great pride, and embarrassment. The exercise could be revealing. You learn what has gone well and identify the big, unexpected ‘aha’ ideas…. [More]

The Dangers of Complacency

Complacency is self-satisfaction. It is the result of a successful track record that spurs confidence. When a business is complacent, they are exposed to the following dangers: Settle into a rut of out-dated practice—People become very good at doing the same routine the same old way. They continue to follow… [More]

Ceding the Slogan “Don’t Leave Home without It”

It was 38 years ago that American Express successfully launched the “Don’t Leave Home without It” campaign to promote its credit card. The campaign was so successful that it built a premium image for its card in consumer’s mind. Today, the slogan may be better suited for the smartphone. According… [More]

“One Microsoft” Makes Total Sense

Microsoft announced its latest corporate restructuring effort to create “One Strategy, One Microsoft.” Going forward, there will be one core strategy supported by functional groups. Instead of having disparate engineering and marketing teams to drive their specific initiatives, the new structure would effect tighter integration of work across products and… [More]

To maximize business results, call Connie at 604-790-1220 or email us today!