The strategic roadmap for a business evolves to align with customer needs and technology advancement. There are many variables to consider. It is a complex, yet manageable process to sieve through options. A central idea to incorporate in the strategy development process is to evaluate and prioritize what you… [More]
Pokémon just celebrated its 25th anniversary in the role-playing game business in February. It continues to draw a loyal following and a massive community around the world. Since the release of the first video game in 1996, the franchise bolds successes beyond the games arena. It has a hit television… [More]
As part of the strategic planning process, I conduct customer interviews to gather feedback on satisfaction with the products and services delivered, key success factors and future positioning of a business. The conversations are revealing. Customers are delighted to be consulted. They are open to share how they utilize the… [More]
As the year comes to a close, many of us take the time to reflect on the accomplishments for the past year. There would be moments of joy, great pride, and embarrassment. The exercise could be revealing. You learn what has gone well and identify the big, unexpected ‘aha’ ideas…. [More]
Where does your business fit in this diagram? Examine the suggestions in the table below and see what opportunities are there for you to raise the bar.
Connie outlines the 6 steps for strategy formulation. This is part 3 of the 3-part podcast series on strategy.
Strategy serves as a beacon for a business. Connie explains why it is important. This is part 2 of a 3-part podcast series on strategy.
Connie defines what business strategy is. This is part 1 of a 3-part podcast series on strategy.
Complacency is self-satisfaction. It is the result of a successful track record that spurs confidence. When a business is complacent, they are exposed to the following dangers: Settle into a rut of out-dated practice—People become very good at doing the same routine the same old way. They continue to follow… [More]
It was 38 years ago that American Express successfully launched the “Don’t Leave Home without It” campaign to promote its credit card. The campaign was so successful that it built a premium image for its card in consumer’s mind. Today, the slogan may be better suited for the smartphone. According… [More]
To maximize business results, call Connie at 604-790-1220 or email us today!