Connie defines what business strategy is. This is part 1 of a 3-part podcast series on strategy.
The Dangers of Complacency
Complacency is self-satisfaction. It is the result of a successful track record that spurs confidence. When a business is complacent, they are exposed to the following dangers: Settle into a rut of out-dated practice—People become very good at doing the same routine the same old way. They continue to follow… [More]
The Leap to a Strategic Future
Enter the address for a store in Google Maps and it returns a map for the vicinity with a red bubble highlighting the exact location of the store. If you need directions to get there, you enter your starting point. Google Maps provides two or three suggested routes and the… [More]
Ceding the Slogan “Don’t Leave Home without It”
It was 38 years ago that American Express successfully launched the “Don’t Leave Home without It” campaign to promote its credit card. The campaign was so successful that it built a premium image for its card in consumer’s mind. Today, the slogan may be better suited for the smartphone. According… [More]
Leaders with No Title
Leaders have this magnet which draws people who are delighted to follow them, to offer their support, and to do work for them voluntarily. Leaders don’t necessarily have a fancy title. They are capable of: earning trust and respect because of their demonstrated ability to achieve results in difficult situations;… [More]
How to Measure Intangibles
Connie shares tips on how to measure intangibles.
Holding Off Growth
A client once said to me, “I am not able to take on more work because I can’t find experienced people.” He didn’t want to hire junior people and train them. The fear is that they would leave for higher pay opportunities after they learn everything. This is like saying… [More]
Staying the Course
The strategy for a business defines the scope of product and market the business would pursue. They in turn determine the capabilities required for execution. The business environment is dynamic; opportunities are vast and unanticipated changes could arise any time. A business could steer off course when its strategy is… [More]
“One Microsoft” Makes Total Sense
Microsoft announced its latest corporate restructuring effort to create “One Strategy, One Microsoft.” Going forward, there will be one core strategy supported by functional groups. Instead of having disparate engineering and marketing teams to drive their specific initiatives, the new structure would effect tighter integration of work across products and… [More]
Finding a Balance Between the Use of Old and New Technology
Connie shares tips on what company should take into consideration when looking at implementing new technology.
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