Complacency is self-satisfaction. It is the result of a successful track record that spurs confidence. When a business is complacent, they are exposed to the following dangers: Settle into a rut of out-dated practice—People become very good at doing the same routine the same old way. They continue to follow… [More]
Ceding the Slogan “Don’t Leave Home without It”
It was 38 years ago that American Express successfully launched the “Don’t Leave Home without It” campaign to promote its credit card. The campaign was so successful that it built a premium image for its card in consumer’s mind. Today, the slogan may be better suited for the smartphone. According… [More]
“One Microsoft” Makes Total Sense
Microsoft announced its latest corporate restructuring effort to create “One Strategy, One Microsoft.” Going forward, there will be one core strategy supported by functional groups. Instead of having disparate engineering and marketing teams to drive their specific initiatives, the new structure would effect tighter integration of work across products and… [More]
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