As part of the strategic planning process, I conduct customer interviews to gather feedback on satisfaction with the products and services delivered, key success factors and future positioning of a business. The conversations are revealing. Customers are delighted to be consulted. They are open to share how they utilize the… [More]
A professional service company provides feedback to its employees whenever it receives comments from the customers. An employee might receive a pat on the back or could be called upon to discuss issues flagged. The approach is customer-oriented. For a business, being customer-oriented is good. For the employee, the approach… [More]
Customer feedback is a pot of gold to a business. Customers who care to provide feedback want you to succeed. Unfortunately, many businesses don’t do a good job in gathering the feedback and following through with concrete action. In order to leverage customer feedback to improve your business, you need… [More]
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