It was 38 years ago that American Express successfully launched the “Don’t Leave Home without It” campaign to promote its credit card. The campaign was so successful that it built a premium image for its card in consumer’s mind. Today, the slogan may be better suited for the smartphone. According… [More]
Connie shares tips on what company should take into consideration when looking at implementing new technology.
Technology is a common struggle within organizations. Connie shares some tips on how to deal with this issue.
This Christmas, I chose to avoid the malls as much as I could. I shopped online. I love the convenience. E-commerce has come a long way over the past 10 years. The vast variety of products one can acquire online is mind-boggling. Many companies have waived the shipping fee. Apart… [More]
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