In many businesses, data reside in disparate systems. They require major efforts to extract, clean, and consolidate to distill useful insights. Without the skills and manpower, many organizations choose to leave the siloed data alone.
If you are one of these organizations, you aren’t treating data as a strategic asset. You miss many opportunities to boost business results.
To treat data as a strategic asset, there are 2 aspects to consider: the technical side and the people side.
The technical side covers what data are useful, how to capture and extract them, perform analyses, and distribute the results.
The people side covers ownership of data, buy-in to maintain data quality, and commitment to use data for decision making, as well as adoption of changes in operational processes.
There is a tendency to put a lot of attention on the technical side but little focus on the people side. As a result, resistance impedes progress.
Employee participation in applying data in their day-to-day operations is crucial for the shift to treat data as a strategic asset for your business. Employee participation in applying data in their day-to-day operations is crucial for the shift to treat data as a strategic asset for your business. Share on X
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