Entering the start and end points in Google Maps and it returns the suggested routes to get to the destination. Upon reviewing the distance and the estimated driving time of each route, you select the route that you prefer. Your choice could be influenced by errands that you might want… [More]
Doing work the same old way would get you the same result. Listen for tips on how to overcome the problems with paving the cow path.
In planning a promotion campaign, a retailer needs to determine what products would be offered, their price points, campaign duration, special sales terms and conditions, and store locations. These are customer-facing tasks. There are many other tasks. The buyer needs to source products, negotiate price with suppliers, determine purchase quantities,… [More]
It was 38 years ago that American Express successfully launched the “Don’t Leave Home without It” campaign to promote its credit card. The campaign was so successful that it built a premium image for its card in consumer’s mind. Today, the slogan may be better suited for the smartphone. According… [More]
Connie explains the three top reasons for a company’s demise. Lack of a strategy Not able to act quickly Poor management of finances
Connie shares tips on how companies can increase their competitive advantage. 1. Build on the value proposition of your business 2. Know your competition and differentiate your offerings 3. Anticipate customer needs 4. Innovate 5. Optimize the cost structure 6. Drive operational efficiency 7. Build expertise in your employees
Connie explains that there are two sides to change management: the technical side and the people side.The people side of change tends to present the most challenges when it comes to change management.
Connie shares some problems that can arise from compensating strictly on performance. 1. Employees only focus on areas they are good at, and ignore those that need improvement 2. Employees are unwilling to accept measurement on work which they don’t have control 3. Employees will see this as a way… [More]
Connie shares 5 tips on how companies align execution with their strategy. 1. Have a roadmap for execution 2. Allocate adequate resources 3. Gain alignment on priorities 4. Be resilient 5. Communicate progress regularly
Connie shines a light on some of the biggest mistakes she sees organizations make. 1. Not explaining what the company’s strategic direction is 2. Not paying attention to execution 3. Using performance measurement to penalize workers
To maximize business results, call Connie at 604-790-1220 or email us today!